Our Work

The Bring Our Families Home Campaign (BOFH) is a family-led campaign of family members of Americans currently held hostage and wrongfully detained abroad. The Campaign includes the parents, children, aunts, uncles, nieces, nephews, and friends of these Americans whose only crime is being American and who are now being used as political pawns by a foreign government or by a non-state actor. The Campaign’s goal is to encourage our political leaders to support the use of every tool available to address hostage diplomacy and to secure the prompt return of our Americans held abroad.

Keeping the stories of our loved ones alive is an integral part of making sure our loved ones are not forgotten. Who better than Gen Z college students to use their voice and their skills to do this. The students of SOC3 brainstormed ways our Campaign could highlight the plight of ordinary American families fighting to bring home their loved ones held hostage or wrongfully detained abroad. They launched and maintained our TikTok campaign. The students also developed several effective advocacy campaigns that BOFH can add to its toolbox and use to garner the attention of media and political leaders. Perhaps even more importantly, the SOC3 team helped our Campaign bring hostage diplomacy out of the shadows and into the hearts and minds of a younger generation of Americans.

As we were listening to the presentations from SOC3, we felt as if they had been in our meetings as they were able to capture the opportunities we had been discussing with different target audiences and create unique storytelling deliverables across various verticals. We appreciated how deeply SOC3 immersed themselves in ALDI and that the deliverables touched on different workstreams including earned media, local advertising, creator content and activations. We also commended them on their focus on KPIs - they understood how to measure success. We are inspired by their work!

I’m inspired by the next generation of PR leaders at American University’s student-powered integrated communications agency, SOC3. I had the pleasure of working with them in Fall of 2023 as they developed innovative campaigns, toolkits, digital content, and more that will bring to life some of The Home Depot’s most impactful stories of the economic impact we have in communities across the country.

The League of Women Voters of the District of Columbia was thrilled to be selected as SOC3's non-profit client. We provided them with background information on LWV, our voter information platform Vote411.org, and the audiences we want to reach for the 2024 elections, with a special focus on young voters. The students quickly absorbed our material and developed creative ideas and implementation methods for each activation. They were a delight to work with and we look forward to putting their deliverables into action for the 2024 elections.

We were excited to work with Professor Kumar and the SOC3 cohort to explore content creation strategies that would allow us to promote our restaurant’s story, space, and menu items. We appreciated the cohort’s observations about our restaurant and the recommendations that they provided us. We are looking forward to using some of the creative deliverables that they came up with!

DC Central Kitchen’s Healthy Corners program works with a network of over 50 corner stores in food-apartheid areas of the District to provide healthy food options at affordable prices. We were excited to work with Professor Kumar and the inaugural SOC3 cohort to explore fresh perspectives on how to tell the Healthy Corners story and drive awareness to our newly re-launched Healthy Corners app. All five groups shared insightful observations garnered through their research, and we have already begun to incorporate some of the cohort’s recommendations, including a restructuring of the Healthy Corners app recipe page based on the SOC3 students’ presentation.

We have worked with other universities in the past and these are largely academic exercises where the plans sit on a shelf. All the deliverables created and presented by SOC3 will be used by our team and are incredibly helpful.