Tudor Place

SOC3 looks forward to collaborating with our nonprofit client, Tudor Place, this semester to bring their story to life in celebration of America’s 250th birthday in 2026.

Tudor Place Historic House & Garden is an illustrious cultural institution in the heart of Washington, D.C.

A place where American history is not only preserved but actively explored, questioned, and brought to life. Tudor Place, home to six generations of the Peter family, descendants of Martha Washington, from 1805 to 1983, offers an unbroken narrative of domestic life, civic engagement, and social change spanning nearly two centuries.

Brand Development Team

Celebrating America's 250th Anniversary in Style

Deliverable: Time Traveling with Tudor Place

Time Traveling with Tudor Place is an interactive scavenger hunt through the Tudor Place gardens, inviting children and visitors of all ages to explore and discover how this historic site connects to America’s broader story. Using objects once featured in the Tudor Place estate sale, the experience transforms these items into discovery points across the grounds. Through clues and hands-on exploration, participants will uncover the objects from the estate sale which will bring the past to life in a fun and meaningful way.

Here is an example timeline of the project:

Here is an example of a press release for the project:

**Example of Tudor Night Scavenger Plaques**:
Once they find the object, they are met with these types of plaques, congratulating them on finding the artifact, and giving a description of what these artifacts were used for.

Rewards: Budget permitting, we can create these wristbands as a reward for completing the scavenger hunt, incentivizing intentional learning while giving the kids a physical reward to look forward to.

Community Engagement Team

Deliverable: Tudor Place’s “Founding Fortunes” Exhibit Acknowledges the Estate’s Origins of Wealth, Power & Inequality

The Founding Fortunes Exhibit Launches in 2026 for Tudor Place 250 WASHINGTON, D.C. - Tudor Place is launching a new exhibit in 2026, “Founding Fortunes,” to celebrate America’s 250th anniversary. “Founding Fortunes” will display artifacts from the Peter family, descendants of Martha Washington, while also showing the impact of how race, class, freedom, and gender have shaped the estate and the nation. This exhibit plans to examine the Mount Vernon sales of Martha Washington’s possessions in 1802. Some of her possessions included furniture, tea chests, and artwork. The initial sale total was $3,735 (worth $113,000+ today).

“It allows us to delve into multiple intersecting themes-freedom, wealth, race, gender, class, and power-within a historically grounded and intellectually rigorous framework. Importantly, it positions Tudor Place as a site of critical reflection on the American Experiment, highlighting the complexity and contradiction at the heart of our founding,” says Interim Executive Director Anne C.B. Roberts.

Tudor Place has always been a place that has never shied from the past. Throughout the estate, there are open displays of the enslaved peoples’ living and working conditions. As a National Historic Landmark, Tudor Place preserves American history while telling the stories of all those who have inhabited it.

Items from “Founding Fortunes” will also be a part of an auction to raise money for the museum. Donors who give $3,735 will become part of the 3735 Society as an homage to the 1802 cash sale total. Members of the 3735 Society may receive a plaque by the pecan tree, an exclusive archive tour, a replica of an estate item, or a remake of George Washington’s soap.

For more information and to book a tour, go to www.tudorplace.org.

About Tudor Place: Tudor Place preserves the stories of six generations of descendants of Martha Washington, and the enslaved and free people who lived and labored here for nearly two centuries. By examining their legacy, we challenge ourselves and our visitors to celebrate the triumphs and to confront the complexities of the past. Open Tuesday – Sunday for guided tours of the historic house and self-guided garden visits.

Media list:

News Outlets

DC Focused: Notability within DC to increase local visitors and word of mouth

● The Washingtonia - Things to do or Best of DC page

● DCist - Arts and Entertainment page

● The Washington Post - History or Arts and Entertainment page

● The 51st - Weekend Events page

● The Washington Informer - Things to do DMV page

● NBC4 Washington - entertainment page

● Washington City Paper - Museums/Galleries page

● The Washington Diplomat - Special Sections (culture page)

Larger focus: Get the ‘Tudor Place’ name on the lifestyle pages of bigger outlets to increase notability as a tourist for the 250th

● NPR - Culture, Art and Design page

● CBS News - Entertainment page

● AP News - Entertainment or Lifestyle page

● Reuters - City Memo page

DC Influencers/communities

● Sam - Your DC Bestie (@yourdcbestie), 132.7K followers (TikTok) 316K followers (Instagram)

● Jane D’Angelo DC Guide (@thatjanebird), 2,833 followers (TikTok) 76.2K followers

(Instagram)

● Brittany Shakir (@letsgetstamps), 117K followers (Instagram)

● Liz Strom (@espressofied), 10.8K followers (TikTok) 134K followers (Instagram)

● Dccitygirl (Dccitygirl), 175K followers (Instagram)

● IGDC - DC first Instagram Community, 86.1K followers (Instagram)

● Austin Graff (@austinkgraff), 52.5K followers (Instagram)

● Anthony Polcari (@tonypindc), 17.5K followers (TikTok) 191K followers (Instagram)

● Alex Schroeder (@devourdc), 285K followers (Instagram)

● Morgan fray (@morgsvstheworld), 454.5K followers (TikTok) 182K followers (Instagram)

Creative Strategists Team

Deliverable #1: Social Media Brand Kit

PURPOSE OF THE BRAND KIT

Establish a cohesive, strategic, and historically grounded social media identity for Tudor Place.

Translate Founding Fortunes themes – power, privilege, generational wealth, marginalized agency, global trade, women’s labor, relic culture – into clear, engaging digital storytelling tools.

Ensure Tudor Place can continue educating and engaging audiences long after the exhibit closes.

TYPOGRAPHY

PRIMARY SERIF (FOR HEADLINES & TITLES)

Use: Post titles, reel covers, carousel headers, Story headlines

Why:

Conveys historical authority and ties back to 18th–19th century printed material
Stands out in Instagram’s scroll environment
Strong contrast improves readability at small sizes

Instagram Requirements: