League of Women Voters of the District of Columbia

Passionate about making a difference in Washington D.C with voter registration, SOC3 was excited to collaborate on a project with the League of Women Voters nonpartisan grassroots nonprofit to empower young Gen Z voters in all 50 states in upcoming elections and take part in our government’s democracy and protect every citizen’s freedom to vote.

This community-driven project, based in Washington D.C., was designed to serve as the foundation for a nationwide campaign aimed at increasing voter engagement among Gen Z. It went beyond simply voting for a candidate; it was about staying informed, understanding public policy issues, and defending the fundamental right to vote.

SOC3 cohort collaboration with the League of Women Voters campaign addressed common misconceptions that could deter participation, such as beliefs that "my vote didn’t matter" and that "voting was too complicated." By providing education and support, the cohort aimed to empower Gen Z voters, showing them that every vote was significant and that the voting process was accessible to everyone.

Our Work

SOC3 worked closely with the client to increase engagement on social media with a focus on a Gen Z audience throughout the semester. Created informative content that covered various topics, including voter registration, absentee voting, and the importance of local elections, and was delivered to the client to enhance the League of Women Voters’ visibility. This cohort developed a letter template that encouraged the importance of voting, a key value of the LWVDC. To check engagement, LWVDC received a guide to help track progress and provide motivation to students. SOC3 provided instructions on the logistics and tricks of tabling. Additional scripts were given on intentional interactions, which included distributing materials and collecting contact information. As a result of our incredible teams, SOC3 provided the client with a platform to share civic responsibilities with younger generations as well as how to become involved in local and nationwide political processes.

Deliverable #1: Plug-and-Play Instagram Carousel Content:

Chase Vincent, Sera Bunca, Lila Delaronde

The Social Media team provided ready-to-use Instagram carousel posts featuring engaging graphics to capture the target audience's attention about voting, elections, and civic engagement. Each carousel post included eye-catching visuals and concise captions to cover absentee voting, the importance of local elections, and voter registration — it was encouraged with a call-to-action step to swipe and become informed at the high school level.

Deliverable #2: Letter Template for Students to Send to Their Peers:

Fanta Sylla, Isabel Oliveira, Margo Flanagan

After identifying the need for increased voter registration and civic engagement among students, this team collaborated with the League of Women Voters to create a customizable letter template design. It helped invite students to encourage their peers to engage in voter registration and civic engagement activities. The letter provided a clear and concise outline of voting engagement and emphasized the role everyone played in shaping the United States democracy. It also provided a call to action to get students involved and included a personal connection and contact information to encourage peers with questions or concerns. Overall, the team was able to easily distribute it in person, on social media, and via email, allowing it to target a wide audience of students on campus.

Deliverable #3: Voting Engagement Guide:

Gustavo Filho, Kyra Benzing-Plourde, Leena Hanson, Caroline Johnson, Samantha Hiergesell

In response to the need for increased student involvement in civic engagement, the third group developed a Voting Engagement Guide that served as a crucial resource for tracking voter registration efforts. It included a comprehensive checklist to record the number of peers registered to vote and provided strategies to maximize student engagement through informational sessions and discussions about political issues. This guide served as a valuable tool that encouraged students to set personal goals, reflect on their accomplishments, and identify areas for improvement, fostering accountability and empowering them to become active participants in the electoral process.

Deliverable #4: Tabling Guide:

Allison Schnur, Taylor Murray, Meron Washington

SOC3 provided instructions on the logistics and tricks of tabling at school events. Scripts were shared on intentional interactions, including handing out informational materials, interactive activities, and collecting contact information from those interested. Encouragement and empowerment through expected interactions provided purpose to continue promoting voter engagement.

Deliverable #5: Mock Social Calendar/Toolkit:

Destiny Maguta, Tham Ngoc Truong, Timothy Sievers

Through pre-planned schedules for the League of Women Voters during crucial periods for voting and general Civic engagement, we provided a template for content ideas. This included the suggested content such as spotlighting the two major parties of the US, coverage of primaries, and the importance of being informed on issues. Multi-week posts ranged from September to November after the conclusion of major elections